India Beer Market Insights Focused on Packaging Innovation and Retail Visibility
Innovations and Trends in Beer Packaging: The Can Revolution
The visual and functional aspects of how beer is delivered to the consumer are undergoing a significant transformation in India. Historically, the glass bottle—specifically the 650ml bottle—has been the undisputed king of beer packaging. It was returnable, perceived as preserving taste, and deeply ingrained in the consumer...
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