Custom Barbie Doll Boxes: Attractive Retail Packaging Custom Barbie doll boxes have a determining factor in the perception of a doll, even before it is held. Packaging is no longer a container in the competitive toy market; it is a part of the product story. The right box has an impact on purchase, brand loyalty, and perceived value, starting with shelf presence, up to the emotional connection. Parents, collectors and retailers are all demanding...