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2025-12-01 12:44:38 -

The Competitive Dynamics of Domestic and Multinational Brands in the India Condom Market

The competitive landscape is marked by a dynamic interplay between powerful multinational corporations (MNCs) and strong domestic players, each employing distinct strategies to capture consumer share. Global brands like Reckitt Benckiser (Durex) often focus on premiumization, product innovation (like ultra-thin variants), and lifestyle positioning, catering primarily to the urban,...

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