Why ‘That’s an Awful Lot of Cough Syrup’ Is Trending The phrase “That’s an Awful Lot of Cough Syrup” has become a standout trend in streetwear culture. Fans use it to refer to bold graphic designs and expressive fashion statements. Social media helped spread the slogan faster than any single advertisement could. Celebrities, influencers, and artists wearing related pieces increased its visibility drastically. This article...